The New York Red Bulls are owned by Red Bull GmbH, which is an Austrian Company famous for its Red Bull Energy drink. In 2010 alone, more than 4.2 billion cans of Red Bulls Energy Drink were world-wide. Now based in Fuschl am See, Austria, this energy-drink giant originated out of Krating Daeng, Thailand.

Red Bull is known for the sport sponsorship, representing everything from car racing, soccer, and ice hockey to extreme sports such as cliff diving, BMX biking, and skiing. Red Bull Energy drink has over half the US market for energy drinks and as much to 80% in other countries world-wide.